Alan Ball became the transfer of the season as his record move from Everton to Arsenal, £220.000, grabbed the headlines. Arsenal were The Double winners from the season before and of course expected to build on their success. Arsenal ended runners-up in the FA Cup and 5th in the League. They reached the quarter finals of the European Cup, losing to Ajax, who won the tournament.
Malcolm Macdonald and Kevin Keegan both became profilic goalscorers in the top flight, but both come from lower tiers in this season, Macdonald signed from Luton to Newcastle for £180.000, Keegan joining Liverpool from Scunthorpe for only £33.000.
Leicester were newly promoted and made major signings in Alan Birchenall from Crystal Palace, Keith Weller from Chelsea and Jon Sammels coming in from Arsenal. All of them became key players at Leicester over the coming seasons, paying £100.000 each for the trio.
Chelsea let Keith Weller leave, but also made signifcant signings themselves, bringing in hte likes of Steve Kember and Chris Garland, joining from Crystal Palace and Bristol City.
League winners that season, Derby County, made one single signing, bringing in Roger Davies from non-league club Worcester. A modest fee of £12.000. He later became a fans favourite and had a good career at the club.
Leeds manager Don Revie had set his eyes on Trevor Cherry, and his decision to bring in, the England interantonal to be, from neighbour Huddersfield, was a shrewd move, paying £100.000.Embed from Getty Images
Don Revie was a clever man and had let fringe alternatives suhc as Terry Hibbitt and Rod Belfitt leave, Hibbitt joined Newcastle for £33.000, Belfitt joining Ipswich for £55.000, and then using those fees to establish a move for Cherry.
Man City had a grand run in the league this season, despite their form, manager Malcolm Allison decided to use £200.000 to sign Rodney Marsh from QPR. They could not build on his intro and finished 4th in the League just a point behind winners Derby.
Manchester United transition was on, under new manager Frank O’Farrell, making entrances for Martin Buchan and Ian Storey-Moore. Both players were came in for major fees, Buchan joning from Aberdeen for £120.000, Storey-Moore signed for £200.000 from Nottingham Forest.
Bobby Gould was also on the move again, this time joining West Bromwich from Wolves. Jim Steele joining Southampton from Dundee, later winning the FA Cup with The Saints.