Colin Todd was the major move of the season joining Derby from Sunderland in a £175.000 move, which was a record fee for a defender. He arrived in January and soon build an iconic defender partnership with another England international, Roy McFarland.
Bryan “Pop” Robson made his first move to West Ham in February 1971, joining from Newcastle for a fee of £120.000. Robson helped West Ham avoid relegation to the 2nd tier.
Henry Newton a midfielder in the England squad, became a target for Everton. He signed and moved up to Goodison Park for a fee of £150.000. Everton did not pay more than £50.000 to Nottingham Forest with Tommy Jackson, valued to £100.000, went the other way.
This season also had some moves that in price was not at the highest, but the players were later big heroes at the clubs. Joe Jordan joined Leeds for a modest fee of £15.000, coming from Morton. Archie Gemmill joined Derby from Preston for £60.000 as Clough and Taylor made a grand move.
Liverpool signed John Toshack from Cardiff. Liverpool paid £100.000 for his services and got great vlaue for money and of course building a lethal
Another major transfer in July 1969, was the move of Jimmy Smith, joining Newcastle from Aberdeen for a fee of £100.000. Smith became a fans favourite at St. James Park as the Scottish international settled into a very good team later to see success under Joe Harvey.Embed from Getty Images
Alan Birchenall was a £100.000 signing for Crystal Palace, joining from Chelsea. He had just one season at Selhurst Park before making a move to Leicester in the 1971/72 season.
West Bromwich signed John Wile from Peterborough. The tall and secure defender became a captain and solid player for The Baggies over the next twelve years, before he again returned to London Road and a three year spell as player manager.
Bobby Gould made a move from Arsenal to Wolves, for a fee of £55.000. His stay also became brief at Molineux, moving on again next summer joining Bristol City. He later returned to Wolves after a period at West Ham.
Newcastle signed three players that became important long term. Stewart Barrowclough came in from Barnsley, Tommy Cassidy joined from Glentoran and John Tudor a new signing from Sheffield United.