During the World Cup you of course have focus on the sportswear of players and teams as shirts are on sale and everything used by the most popular players always will be worth massive amounts of money.
Nike is a huge player in this as they compete with Adidas, Puma and several other brands. Some believe that clothing is the most important, but as we all know footwear is their trade and what keeps them alive.
Continue reading “How Nike became a dominant brand in World soccer as their top promoters makes them unique and special”