A winger, Morgan started his career with Burnley, making his first-team debut against Sheffield Wednesday at Hillsborough in 1963. He took over from John Connelly who was transferred to Manchester United and scored his first Burnley goal, when he scored twice in a Boxing Day demolition of Manchester United in a 6–1 win at Turf Moor.
He made his Scotland debut against Northern Ireland at Belfast’s Windsor Park in 1967.
He was transferred to Manchester United early in the 1968/9 League season, after Utd’s John Aston had broken a leg. He scored 34 goals for United and led them to promotion in 1975 after one season in the Second Division. He played in the World Cup Finals of 1974, which took place in West Germany.
With Steve Coppell’s signing in 1975, Morgan lost his place in the Manchester United team and returned to Burnley. His second spell at Turf Moor lasted less than a year. He moved to Bolton Wanderers, enjoying a successful spell at Burnden Park before finishing his career at Blackpool.
Morgan played summers on loan in the North American Soccer League in the late 1970s, playing for the Chicago Sting in 1977 and Minnesota Kicks the following three summers.
- Full Name: William Morgan
- Position: Winger
- Date of Birth: 02.10.1944
- Birthplace: Sauchie, Alloa
- Nation: Scotland
- Club Career: Manchester United
- Period: 1968-1975
- League Games, 236
- League Goals, 25
- Previous Club: Burnley
- Transfer Fee: £117.000
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