Symbols and advertising, does it belong on shirts
in national and international football
DATE: 08.11.2017 - SOCCERVOICE - NEWS - SEASON 2017-18
The talk of using
the sports arena to advertise products and at the same time showing
symbols and signs must be a troubled topic
The use of advertising has been there almost as long as the
professional game has excisted. A number of products are banned
despite being allowed to sell in the shop, so there are guidelines.
For all of us not really bothering about anything else than the
football itself and the result and table position, who cares. But to
see the players covered with all sorts of letters and symbols is
Would love the see the players wearing just the original kit, with
the crest and logo of the club on display, nothing else. The club in
itself is a brand and a great trademark, to cover it all up with
symbol signs and advertising space is just ruining the kit itself.
To see the advertising and symbols used on the arena or at signs
outside would be ok, but the kits should be as they were in the old
days, mid 70's and backwards, no signs, no symbols.
Admiral, Umbro and Adidas especially, were probably those who first
started to "power their brand" on football shirts, covering it all
with stripes and placement on the chest.
To have certain symbols and tributes looks a bit of an overload with
the kits allready covered with so much advertising, player names and
numbers that the shirts looks a bit like a colour paletton.
International shirts are free of advertising and hopefully it will
stay like that in the future. For symbols, not closely attached to
football and not really part of the game, it should not be there, no
The poppies has been a topic lately, and to see them, is no problem
at all, but why on a football kit and why on earth in the Premier
This looks like a business of some type, with companies producing
and selling the poppies. Royalties given, and great revenue will be
generated, so please just put it on, but it has nothing to do with
Premier League football.
To see a number of foreign players running around with symbol signs,
to remember british war heroes, is of course in itself very strange.
Premier League has more foreign players than British players so in a
way it doesn't belong on their bodies.
To the record, in the FA Cup game between Boreham and Blackpool, no
players had any poppies on their shirts.
To see the national football team running out against another nation,
with special symbols on the shirt, which has nothing to do with the
game, is strange. Football shirts should be clean with a number, a
club or nation badge, that's it !
Be shure to watch live video clips from "footy
extra" or at the "retro channel",
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